AB Testing

With the introduction of the special module AB testing, you can now configure and implement AB tests in the eSeller webshop.

The module AB testing is integrated with Google's website optimizer and allows you to test different versions of the pages in your eSeller webshop, so you then can find the variant that will ultimately give you the best return.



With AB testing you create one or more variations on the same page, after which the setup via the Google website optimizer presents some users of the original version, while other users will see the test version / versions.

When a certain number of users has seen the test pages, the result of the set goals - for example, 'Thanks for your ordre' page in eSeller webshop - will show wich version that has the best effect.

Why AB testing?
It is often easier and more financially advantageous to optimize your revenue per visitors than it is to attract new visitors.

Here AB testing can help you, because by testing and optimizing your website, you can work your way towards generating the same revenue on fewer visitors. A fact that is also interesting if you also have high cost of Google Adwords.

Eventually your entire site should be tested, but to save time you can usefully begin with the focus on your landing pages - typically the front - and the pages which most dropouts of users.

These pages can be viewed in Google Analytics, which is a free statistics and analysis tool eSeller webshop can be integrated as standard.

Prices
Contact us on phone 70 23 89 00 or per. mail salg@scancommerce.dk for to learn more about your options.